6 Ways to Maximize Your Pinterest Marketing for Your Business

Pinterest marketing can be hard to master, especially if you’re starting out with no followers or any experience with the platform. 

Here are 6 simple ways to maximize your Pinterest marketing that will help you grow your business in the process!

Ways to Maximize Your Pinterest Marketing for Your Business

1) Use hashtags

A good way to grow your business on Pinterest is through marketing. Businesses can utilize hashtags to reach a wider audience, and gain new followers. 

If you’re already selling products, it’s easy to create multiple boards with captivating content around them. By following topics relevant to your industry, you can draw potential customers and new followers into your account in no time. 

When someone follows your board or repins one of your images, they’ll be exposed directly to all of your product listings on Etsy or Ebay. 

And if a customer shops with you directly from that board? The only thing better than getting an image repinned from one of your boards is if they buy a product from that same pin!

2) Create high-quality boards

While you might be tempted to set up your boards and pin a bunch of random stuff on them, resist. If you want people to actually follow your business’s board, you need more than just any old posts. 

Instead, focus on creating high-quality content—whether that’s text-based or visually appealing—that shows off your expertise in a particular industry or niche. 

This will not only help you build an audience that’s interested in what you have to say, but it will also get people interested in what your business has to offer. 

As long as you can provide people with information they find useful and are actually looking for, they’ll return time and again. And who knows?

3) Pin quality content

The key to successful pinterest marketing is having quality content on your own website. But, you have to do more than just post articles and pin images that are related to your business. 

You need an effective call-to-action in every piece of content you create, and strategically choose those pieces of content that will resonate most with your target audience. 

If you can get them interested, they’ll start clicking through from Pinterest to your site!

4) Automate Pins

If you’re looking to automate your marketing efforts, there are some third-party tools you can use. Tools like Buffer, Hootsuite and Tailwind allow you to schedule pins at optimal times throughout your day, week or month. 

These apps can be helpful in increasing reach as well as getting more pin views. In fact, a recent study showed that 80% of users view pins when they’re posted during peak hours (weekdays between 8:00 AM – 6:00 PM). So if you want your business on the go, it might make sense to integrate one of these apps into your existing content calendar.

5) Share your own pins

Posting your own pins is a great way to engage followers. As your followers continue to pin, comment, and like your pins you’ll see an increase in traffic from Pinterest. 

When you have an engaged audience it’s easy to share new products or special sales with them. 

Followers are more likely to click over to your website and learn more about what you offer if they think they already know and trust you.

6) Measure your success

While you don’t have to commit hours at a time to work on your business, you will want to dedicate a few hours per week. Measure your success by measuring time spent on your business and how much revenue it generates. 

For example, if you set aside an hour every Sunday evening to work on content marketing strategies and they generate $5,000 in new revenue over that month; congratulations! That’s an investment worth pursuing.